With Inspect Element, you can alter the appearance of various landing pages and present those in user testing to see how customers react. You'd like to test different product messaging on your landing pages with your customers. You can play around with Inspect Element until you find a solution you can implement into the real product. You'd like to change the design of your product, but don't want to play with actual, live code out of fear of breaking it. Meaning, you're not making any permanent changes to a website, you're simply able to adjust it for the time being. However, any edits you make will only appear on your personal screen, and last until you exit out. Inspect Element is a browser tool that lets you view and edit the HTML & CSS of web content. The endless code that appears is a pure gold mine for marketers. I'm sure at some point you've accidentally clicked on "Inspect Element" in the options menu when you right-click with your mouse on a browser. After doing so, they joke that I'm already halfway on the path to becoming an engineer - and after reading this post, you can be, too! What Is Inspect Element? Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the perfect product screenshots.
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